Lip syncing is used a lot in the music industry and is popular technique in many music videos; it’s also used when some artists perform live. Many artists and actors use lip syncing when producing adverts and films too. Lip syncing is a technique which involves the artist synchronising their lips to a pre-recorded track to give the perception that they are singing. Many well-known artists like Taylor swift have executed lip syncing perfectly, but many artists have executed the technique badly causing humiliation and collapse of their singing careers.  

 

There are several reasons why artists decide to use lip syncing one of the main reasons is so when they produce there music videos they can do many different takes; this allows them to use many different settings, costumes and effects without having to move technical recording equipment and wearing out there vocals. It also means that the artist can focus on the performance and their perception in the video rather than how good there vocals are. The idea of lip syncing has saved many artists a great deal of time and money. After the shots have been filmed in the post production stage the pre-recorded track is placed on top of the shots to finish of the music video.  

 

Within the music industry we also see lip syncing used greatly in live performances; for example guest artists on shows like Xfactor will often lip sync to their tracks so they can focus on the performance eg.. Their chorography. Lip syncing has caused a great deal of controversy in the industry because when people buy expensive tickets to gigs and live performances they expect it to be live and for the artist to be showing their talent, the fact the artists have used a pre-recorded track make some fans feel cheated/betrayed and in many cases artists have lost a great deal of their audience because of them using lip syncing and therefore not giving there following what they were promised.