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Record Label Designing
After we all did our record label research, we then sat down as a group and thought about names and idea’s that we had for our indie record label. It was a very productive hour; in the end we came up with 5 names all of which were simple but yet effective. Because we chose the indie genre our record label had to be indie as well; this meant bland, simple colours with text that wasn’t forced on the audience; the name had to be uncomplicated. We then produced the mind map of the names and our ideas around each names; from here, as I’m the more arty one of the group i went and used the website ‘free logo creator UK’ to try and bring our ideas to life.
I’m very happy with how the logo’s have turned our, it took a long while (about 4 hours) for me to get the hang of the website and to be able to edit the little bits and bobs i didn't like; but I'm very happy with the final outcome and i think the group are too. We really couldn’t decide as a group which one we wanted so we thought the best way to do it was ask our target audience in the term of a questionnaire; this time a paper one not an electronic one.
Questionnaires and Analyses
Question One; Which of these logos do you prefer?
The first question we asked our target audience was regarding what logo they preferred. We discovered that Paper Planes Records was our most popular logo, closely followed by Crystal Noise Records. Paper Plane Records was liked due to its simplisity, the audience felt as if this logo was the most conventional for the indie genre.
Question Two; If you saw your chosen logo on an album, what genre do you think it would be?
The second question we asked was regarding what genre they through the their chosen logo was best fitted for. We asked this to ensure that the logos were all demonstrating the conventions of the Indie genre. Over half our our audience chose the genre Indie, this shows us that our logos are a good representation of the genre.
Question Three; Would you change the colour of the logo, if so what to?
We chose to ask this question due to a small disagreement within our group. Myself and Abbie preferred the logos without a colour, this is because it followed the really simplistic and genuine route that we have chosen to go with throughout our whole production process. Jamie and Tom said they wanted to see a small splash of colour somewhere in there. We decided to ask our audience in order to make our decision on whether or not to add colour too our logos. As you can see from the graph, a large amount of our target audience agreed with myself and Abbie.
